Performance Marketing Expert
I help businesses scale revenue through data-driven paid media strategies across 25+ countries in EMEA, USA, and APAC.
With over $150M+ in managed ad spend, I deliver measurable ROI through precision targeting, creative optimization, and full-funnel attribution.
Core Services
End-to-end performance marketing solutions tailored to your business goals.
Paid Search (SEM)
Google Ads, Microsoft Ads — keyword strategy, bid management, and landing page optimization to maximize conversion rates and reduce CPA.
Paid Social
Meta, TikTok, Snapchat, Pinterest — full-funnel campaigns from awareness to conversion with advanced audience segmentation and creative testing.
Analytics & Attribution
GA4, Tableau, Looker — custom dashboards, multi-touch attribution modeling, and real-time performance monitoring across all channels.
A/B Testing & CRO
Systematic experimentation frameworks for landing pages, ad creatives, and user flows to continuously improve conversion rates.
International Expansion
Localized campaign strategies for new markets — cultural adaptation, local platform expertise, and region-specific bidding strategies.
Marketing Automation
Automated bidding, dynamic creative optimization, and programmatic media buying to scale campaigns efficiently.
My Approach
Every campaign starts with deep business understanding. I don't just optimize for clicks — I optimize for revenue.
Discovery & Audit — Full analysis of current performance, competitive landscape, and market opportunity. I identify quick wins and long-term growth levers.
Strategy & Architecture — Channel mix planning, audience segmentation, budget allocation, and campaign structure designed for scale.
Execution & Optimization — Daily monitoring, bid adjustments, creative rotation, and A/B testing. I use automation where it adds value, and manual control where it matters.
Measurement & Reporting — Transparent reporting with business metrics that matter: ROAS, CAC, LTV, and incremental revenue. No vanity metrics.
Platforms & Tools
Certified and experienced across the full performance marketing stack.
Google Ads
Search, Shopping, Display, YouTube, Performance Max
Meta Ads
Facebook, Instagram — Advantage+, Catalog, Lead Gen
TikTok Ads
Spark Ads, TopView, Catalog, Smart Performance
Snapchat Ads
Story Ads, Collection, Dynamic, AR Lenses
Google Analytics
GA4 setup, custom events, conversion modeling
Tableau
Custom dashboards, data blending, live connectors
Microsoft Ads
Search, Audience, Shopping across Bing network
Pinterest Ads
Shopping, Idea Pins, interest-based targeting
Ready to Scale Your Growth?
Let's discuss how performance marketing can drive measurable results for your business.