Marketing Technology
I design and implement marketing technology ecosystems that connect data, automate workflows, and enable smarter decision-making.
From tag management to data warehousing, I build the infrastructure that powers modern marketing teams.
MarTech Services
Building the technology foundation for data-driven marketing.
Tag Management & Tracking
GTM, server-side tagging, consent management, and event tracking architectures that capture the data you need while respecting privacy.
Data Architecture
Design and implementation of marketing data warehouses, ETL pipelines, and data models that unify cross-channel performance data.
Dashboards & Reporting
Custom real-time dashboards in Tableau, Looker, and Power BI that give stakeholders the insights they need to act.
Marketing Automation
CRM integrations, email automation, lead scoring, and lifecycle marketing workflows using HubSpot, Salesforce, and custom solutions.
Privacy & Compliance
GDPR, CCPA, and ePrivacy compliance — consent management platforms, data retention policies, and privacy-by-design implementation.
API & Integration
Custom integrations between marketing platforms, CRMs, analytics tools, and business systems using REST APIs and webhooks.
My MarTech Philosophy
Technology should serve strategy, not the other way around. I build MarTech stacks that are lean, reliable, and purpose-driven.
Audit Before You Buy — Most organizations use only 30% of their MarTech capabilities. Before adding tools, I optimize what you already have.
Data Quality First — Bad data leads to bad decisions. I establish data governance, validation rules, and monitoring to ensure your marketing data is trustworthy.
Privacy by Design — With evolving regulations and the deprecation of third-party cookies, I build measurement solutions that are future-proof and compliant from day one.
Integration Over Isolation — Siloed tools create siloed teams. I architect systems where data flows freely between platforms, enabling unified reporting and cross-channel optimization.
Platforms & Expertise
Deep experience across the marketing technology landscape.
Google Tag Manager
Web & server-side containers, custom templates, data layer design
Google Analytics 4
Implementation, custom events, audiences, BigQuery export
Tableau
Enterprise dashboards, calculated fields, live database connectors
BigQuery
Marketing data warehouse, SQL analysis, ML models
HubSpot
CRM, marketing automation, lead scoring, workflows
Salesforce
Marketing Cloud, Pardot, Journey Builder, integrations
OneTrust / Cookiebot
Consent management, cookie scanning, compliance reporting
Segment / CDP
Customer data platforms, identity resolution, event routing
Upgrade Your MarTech Stack?
Let's audit your current setup and build a technology ecosystem that drives results.